How to Accelerate Successful Product Development with Rheology

Rheology is a notoriously complex field, combining mathematics and physics to characterize materials. For inexperienced users, rheology can seem like a massive challenge. Luckily, new technology simplifies rheology down to its core so you can get essential measurements without difficult training, measurements, or calculations.

Linear Viscoelastic Region: Why It’s Crucial in Materials Testing

Our world is brimming with viscoelastic materials: The dough you knead before baking a fresh loaf, the Silly Putty your toddler slaps against the wall, the rubber gaskets that create an airtight seal on an airplane door. Testing those materials by applying controlled deformations (strains) or forces (stresses) at various timescales, temperatures, and/or humidities allows for the optimization of properties and ensures durability and safety.

What are Rheometry and Rheology?

Whether researchers are optimizing the texture of yogurt or studying adhesives’ curing, rheometry helps us understand materials and predict their behavior. Rheometry measures the amount of deformation a material or liquid undergoes when a force is applied. The combination of stress, strain and shear behavior forms the basis of rheology, the science of the deformation of materials.