Will your paint stick to the wall or drip off? Does your low-fat cream cheese have the same texture as a full-fat version? How will new ingredients affect your formulation’s texture and application, especially as environmental conditions change? Rheology offers invaluable insights that help researchers, developers, and engineers across numerous industries optimize their products for performance and customer satisfaction.
Video Series Why Rheology is Relevant and Accessible: Dispelling 5 Myths About Rheology Rheology is key to improving processing conditions, predicting product behavior, and designing storage and delivery methods. But misconceptions often prevent teams from unlocking its full potential. This video series will dispel 5 common myths about rheology: I don’t need a rheometer, a…
Many believe viscosity measurements alone are enough, but rheometers provide deeper insights by analyzing how materials respond under different conditions, predicting stability, flow, and performance. While rheology may seem complex, modern instruments simplify the process with guided workflows, automated analysis, and error-proof testing, making it accessible to all users.