From smooth moisturizers to voluminous shampoo, the products that support everyday self-care routines are the result of the scientific interplay between deformation and flow. The personal care industry (and your morning routine) is only made possible because of rheology – the study of how a material moves (flow) or changes under varying degrees of stress (deformation).
Powders are a big part of everyday life, from baking and laundry to cosmetics and pharmaceuticals. Understanding powder rheology—how powders flow and deform—is crucial for optimizing their use in various applications. This knowledge helps industries maintain consistency and product quality.
Rheology is a notoriously complex field, combining mathematics and physics to characterize materials. For inexperienced users, rheology can seem like a massive challenge. Luckily, new technology simplifies rheology down to its core so you can get essential measurements without difficult training, measurements, or calculations.