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Apr102025

Why Rheology is Relevant and Accessible: Dispelling 5 Myths About Rheology

Adhesives & Sealants, Batteries & Battery Materials, Food Products, Paints, Inks, & Coatings, Personal Care & Household Products, Polymers, Rheology

Will your paint stick to the wall or drip off? Does your low-fat cream cheese have the same texture as a full-fat version? How will new ingredients affect your formulation’s texture and application, especially as environmental conditions change? Rheology offers invaluable insights that help researchers, developers, and engineers across numerous industries optimize their products for performance and customer satisfaction.

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Apr102025

Why Rheology is Relevant and Accessible: Dispelling 5 Myths About Rheology

Videos

Video Series Why Rheology is Relevant and Accessible: Dispelling 5 Myths About Rheology Rheology is key to improving processing conditions, predicting product behavior, and designing storage and delivery methods. But misconceptions often prevent teams from unlocking its full potential. This video series will dispel 5 common myths about rheology: I don’t need a rheometer, a…

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Mar312025

DHR and DCR

Battery Rheology: Selecting the Best Rheometer for Battery Material Testing

Batteries & Battery Materials, Rheology

In battery development, precise rheological measurements are critical for optimizing material performance, ensuring uniform coatings, and enhancing conductivity. Whether working with cathode, anode, or electrolyte materials, selecting the right rheometer is essential. TA Instruments offers two industry-leading solutions: the Discovery Core Rheometer and the Discovery Hybrid Rheometer. This guide helps battery scientists determine which instrument best suits their needs.

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Mar112025

Pharmaceuticals Research and Discovery

Isothermal Titration Calorimetry (ITC) for Binding Characterization in Pharmaceutical Research

Microcalorimetry, Pharmaceuticals

Pharmaceutical research and discovery rely on accurate characterization of molecular interactions to develop effective and safe drugs. Isothermal Titration Calorimetry (ITC) is a gold-standard technique that provides critical insights into binding affinity, thermodynamics, and stoichiometry—essential components in Structure-Activity Relationship (SAR) studies.

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Feb102025

How Rheology Helps Personal Care Products Meet Consumer Expectations

Blog Applications, Blog Techniques, Personal Care & Household Products, Rheology

From smooth moisturizers to voluminous shampoo, the products that support everyday self-care routines are the result of the scientific interplay between deformation and flow. The personal care industry (and your morning routine) is only made possible because of rheology – the study of how a material moves (flow) or changes under varying degrees of stress (deformation).

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